If you’re a cultural, entertainment or sports organisation seeking to generate more revenue we can help you reach a larger audience, build your brand and business, and achieve a greater commercial return. If you’re a brand we can help you unlock the marketing and commercial potential of partnerships with sports, entertainment, and cultural institutions to engage with your customers and drive more business. Catalyst Consultants are industry specialists with extensive senior executive level experience across the sport, entertainment and culture sectors.

• business strategy & planning
• commercial asset & product innovation
• sponsorship strategy & activation
• business objective identification & project management
• CRM & membership strategies
• media & content development & distribution

• merchandise & licensing
• global programme management
• IP exploitation & retail
• marketing/PR & comms
• digital technology IP
• hospitality & ticketing

• franchise development
• meaningful measurement
• marketing programme management
• professional skills development
• creative design, solutions & execution
• driving revenue

A specialist, independent company offering a personal, bespoke & detailed and game changing approach.


Working with organisations and brands, bringing a fresh perspective to the business of reaching, engaging and growing audiences and driving increased commercial revenues:


  • We help cultural organisations identify and develop assets that have commercial value and then work with them to sensitively and appropriately market these to build a long-term commercial income.

  • We work with entertainment businesses to build and unlock the commercial potential of their audiences and engage with brands and partners to drive scale and income.

  • We work with sports organisations and clubs to develop and hone the commercial offer across the business, to drive fan engagement and membership, and to better engage with brands and businesses to achieve a commercial return.

  • We work with brands to help build the effectiveness of sponsorship and partnership marketing programmes, identifying appropriate partners, negotiating commercial terms, developing effective programmes and helping to drive the benefits across the business.


Catalyst brings industry expertise and a proven record. As a specialist but agile independent company, we provide a first-hand personal and responsive approach with comprehensive experience across multiple industry sectors and with rights holders, brands and agencies alike. We are passionate about what we do and have an ambition to exceed expectations.


    Key clients that we have worked with recently...

    • "Catalyst have been fantastic in helping us structure our sponsorship offer and in setting out a clear process for engaging prospective partners. They have expert knowledge of the sponsorship market and have worked with energy and enthusiasm with us."
      Simon Baldry, Pentathlon GB

    • "Catalyst brought new thinking to our sponsorship strategy and created flexible, targeted and smart sales collateral. Catalyst unlocked and integrated the wider appeal of the RYA as a key value of an engagement with the British Sailing Team. They clearly demonstrated the benefit of working with senior industry experts bringing combined experience from agency, rights holder and client side."
      Kate Mardel-Ferreira, Sponsorship - British Sailing Team, RYA
    • "Catalyst produced some innovative and relevant thinking about helping ICAEW's sponsors better understand how to determine the value of their sponsorship of ICAEW. Our sponsors have found this valuable and we have been able to better articulate the benefits of a sponsorship of ICAEW."
      Jeremy Knott, Head of Commercial Partnerships, Institute of Chartered Accountants in England and Wales (ICAEW)
    • "We were impressed with Catalyst’s approach and the way that they understood the Games and our other products as a marketing proposition.  They quickly set out a new ambition for the Foundation’s commercial approach to match our ambition."
      John Hughes, Chief Executive of the London Youth Games Foundation
    • "It was a great decision to bring Catalyst on board.  They have not only sourced, secured and renewed sponsors for us but are assisting with the strategic growth and development of the Express Eventing brand by continually looking to innovate and add commercial value and opportunities to the platform for the longer term."
      Jill Gratton-Fisher, Chief Executive of Equine Express Events (E3) Ltd
    • "We engaged Catalyst to develop and manage the 2019 Vitality Netball World Cup licensing and merchandising strategy and agency procurement process for us. As an organising committee looking to capitalise commercially on this major event, we really valued the industry expertise they brought to the table."
      Jo Adams, Chief Executive of England Netball
    • "Catalyst was brought on board through the Sport England agency commercial framework. It was great to have such expertise on our side to help us navigate the retail and merchandise strategy across our multiple programmes and sub brands. Catalyst provided valuable counsel and experience as well as strategic guidance for our social membership programme. Experienced and practical thinking, comprehensive and timely outputs."
      Andy Anstey, Head of Business Development, England Athletics
    • "Trinity College created a new sports strategy and as a part of this, we needed commercially experienced professionals to step in and work with us to: identify and value our sports assets, organise them effectively and create relevant supporting materials to pitch us attractively and appropriately to the corporate market. Catalyst were invaluable in providing this experienced support and thinking."
      Matthew Dossett, Deputy Head of Sport & Recreation, Trinity College Dublin


    We live by three basic processes:


    • Understand
      Appreciating context, business, stakeholders, culture and setting of the client
    • Interrogate
      Analysing current practice – what's working, what isn't
    • Review & Unlock
      Evaluating contracts and programmes. Set the scope and potential for future direction and delivery
    • Research & Assess
      Exploring potential and assessing the limitations of the commercial asset base

    • Remodel
      Unlocking embedded value and activation potential. Re assess evaluation & performance measurement tools
    • Engage
      Delivering impact with customers, employees, investors, partners. Customer experience, data management & activation
    • Align
      Applying 360 degree connectivity & fit
    • Best Practice
      Bringing influence, inspiration & professionalism

    • Integrate
      Across all business performance measures; sales, communications, marketing, etc
    • Experience & Rights
      Activating the rights to align the brand and brand values
    • Connect
      Integrating key stakeholders; employees, agency partners, suppliers, media and consumers to deliver the strongest solution
    • Analyse
      Informing intelligent evaluation and measurement



    Contact us or follow us on social media using the links below...