If you’re a cultural, entertainment or sports organisation seeking to generate more revenue we can help you reach a larger audience, build your brand and business, and achieve a greater commercial return. If you’re a brand we can help you unlock the marketing and commercial potential of partnerships with sports, entertainment, and cultural institutions to engage with your customers and drive more business. Catalyst Consultants are industry specialists with extensive senior executive level experience across the sport, entertainment and culture sectors.
• business strategy & planning
• commercial asset & product innovation
• sponsorship strategy & activation
• business objective identification & project management
• CRM & membership strategies
• media & content development & distribution
• merchandise & licensing
• global programme management
• IP exploitation & retail
• marketing/PR & comms
• digital technology IP
• hospitality & ticketing
• franchise development
• meaningful measurement
• marketing programme management
• professional skills development
• creative design, solutions & execution
• driving revenue
A specialist, independent company offering a personal, bespoke & detailed and game changing approach.
Working with organisations and brands, bringing a fresh perspective to the business of reaching, engaging and growing audiences and driving increased commercial revenues:
Catalyst brings industry expertise and a proven record. As a specialist but agile independent company, we provide a first-hand personal and responsive approach with comprehensive experience across multiple industry sectors and with rights holders, brands and agencies alike. We are passionate about what we do and have an ambition to exceed expectations.
Joe Bruce
Extensive commercial experience across a wide variety of sports and events including sponsorship acquisition, strategic planning, delivery and measurement. ECB, Williams F1, America's Cup, UEFA Champions League, Ford and Coca-Cola.
Sarah McNaughton
Over 25 years in brand extension licensing, merchandise and event retail. Responsible for the venue retail operation for the London 2012 Olympics and Paralympic Games and, within IMG, ran global programmes across brands such as Rugby World Cup, MLB, NFL, Ryder Cup. More recently, through IMG, managed global brand extensions for Coca-Cola and Mercedes-Benz amongst others.
Martin Gamage
Senior Manager, Global Sponsorship and Event Marketing with management consultancy Accenture. Managing and activating Accenture's sports, arts and cultural investments including RSC, Williams F1, World Golf Championships, Tiger Woods, Museum of Metropolitan Art.
Lizzy Moriarty
Extensive culture sector experience in developing sustainable revenue streams, museum asset management to both the cultural and leisure sectors and museum involvement in large-scale and global projects. Key positions in both the Natural History Museum and the British Museum.
Stuart Robertson
Senior Executive rights holder. Creator of Twenty20 cricket format. Specialist in sports marketing and customer engagement from grass roots development programmes to international events (non-exec).
Elly Cockcroft
A marketing specialist and strategic thinker, who works primarily in the sports sector. Whilst working at Lord’s Cricket Ground, she built over a decade of experience managing an iconic brand, engaging and monetising a diverse customer-base and shaping a uniquely memorable fan experience.
Charles Veal
A membership and commercial expert having worked with membership organisations for over 15 years to help create compelling membership propositions and to use digital technology to improve business operations to deliver outstanding services. He has worked with National Association of Head Teachers, the Royal Pharmaceutical Society, England Athletics and the Confederation of British Industry.
Richard Worrall
30 years experience in international rights management, product & commercial asset development in arts, entertainment and sports projects. IMG, BSKYB, BBC, Y&R.
James Felt
Practicing sports lawyer and sponsorship consultant, recommended in Chambers Guide, has completed major deals for the England and Wales Cricket Board, Volvo Ocean Race, Royal Ascot, University Boat Race, Asian Games, Formula 1 across brands, governing bodies and Olympic athletes. He has also advised museums and the British Fashion Council in many partnerships.
Key clients that we have worked with recently...
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