Catalyst expands reach into Cultural Sector with key appointment

Catalyst is delighted to announce the appointment of Lizzy Moriarty as Director of Strategic Cultural Services. Lizzy, who has nearly 20 years’ experience in the museum sector, joins Catalyst from the British Museum where she led the development of the Museum’s international consultancy and training business.
Martin Gamage, Catalyst Director and Co-Founder said “We are delighted that Lizzy is joining us working as part of Catalyst’s strategic advisory team, to spearhead the business’s expansion into the cultural attraction and museum market. We believe that applying insightful, aligned, and innovative commercial thinking is critical in shaping how cultural institutions effectively meet their future financial and reputational challenges.”
Speaking about her new role, Lizzy said,
“It's a challenging and exciting time for the museum and wider cultural and visitor attraction sector.  The need to really innovate and change how they engage with and work with their corporate partners, brands and emerging technology will inspire creative approaches which we look forward to co-developing”.  
“The team at Catalyst brings a fantastic range of commercial skills and insights and has significant international experience at the highest level. I believe that re-thinking the museum business model with Catalyst’s experience will stimulate creative commercial solutions with real benefits for museums, visitor attractions and their partners.  My experience, networks and knowledge of how the cultural and museum sector works will allow us to rapidly expand the range of services and related commercial products that Catalyst offers to deliver powerful, successful and sustainable commercial results for our clients”. 

About Catalyst:
Catalyst Consultants are industry specialists with many years combined senior executive level experience in the Culture,  Entertainment and Sport sectors.
Catalyst specialises in the creation, management and value realisation of commercial assets, helping both rights holders and brands unlock the potential of their commercial operations, and bringing rights holders and brands together to their mutual commercial advantage.
Catalyst’s skills include: asset and product innovation, sponsorship strategy and activation, sponsorship sales, CRM strategy development, media and content development and distribution, licensing, IP exploitation and retail, marketing/PR and communications, digital technology IP, hospitality, ticketing, franchise development and meaningful measurement.
Catalyst is a small, independent company offering a personal, bespoke & detailed approach.
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